Wednesday, June 3, 2009

Off the Shelf presenter and Eau Claire entrepreneur makes national debut with Lightning Electric Hot Rod

Premier Showing of the Lightning Electric Hot Rod
Clarion Hotel - 2110 Rimrock Road - Madison, WI
June 6, 2009 - 11am - 3pm


A muscle car that doesn’t burn a drop of gas with operating cost less than ten cents a gallon?

Hot rod enthusiast and entrepreneur Mark Kalish, who grew up in Madison and is a 1974 graduate of LaFollette High School, is unveiling his environmentally friendly electric hot rod on June 6, 11-3 p.m., at the Clarion Hotel entrance.

After nearly three years in the planning stages, Kalish said the Lightning Electric Hot Rod (LightningElectricCar.com) will make its national debut as an operational car in Madison. He chose the Clarion Hotel because of its location near the Alliant Energy Center, the headquarters for the 2009 Hot Rod Magazine Power Tour on June 6-7. Kalish will be in Madison to premier the Lightning Electric car on June 6, and will be present during the hours of the premier to demonstrate the Lightning and to answer questions. He will then join the Hot Rod Magazine Power Tour which starts in Madison on June 6 and continues through six cities, ending at the Bristol Motor Speedway in Bristol, TN on June 13. He will be driving his customized 2009 Chevrolet HHR SS Panel Wagon.

Kalish, a life long hot rodding enthusiast, feels the time is right for an “environmental hot rod”. “Lightning drivers can experience the fun and performance of a muscle car without gas,” Kalish said. The Lightning production model is projected to cost under $20,000, Kalish said, and will match or exceed the handling and performance of much higher priced cars.

http://www.madison.com/wsj/home/column/moe/index.php?ntid=453280

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